Pampelonne Beach: Embrace Luxury on the French Riviera

Pampelonne Beach: Embrace Luxury on the French Riviera

Have you ever dreamed of a perfect summer day? Bright turquoise waters, soft white sand, refreshing cocktails, and delicious food just a few steps away? Look no further than Pampelonne Beach, located in the charming Mediterranean town of Ramatuelle, France. This picturesque beach has been a favourite of locals and tourists alike for decades, attracting sun-seekers from around the world to its stunning shores. But what sets Pampelonne apart from other beaches in the region? Let’s dive in and discover what makes this stretch of coastline so enchanting.

Features of Pampelonne Beach: Longest and Most Popular

Pampelonne Beach is the longest and most famous beach in Saint Tropez. Stretching over 5km in length with white sands and sparkling turquoise seas. It is the busiest beach in Saint Tropez, featuring the A-listers, famous beach clubs, and super yachts in the bay. The beach is split between public areas where you can lay down towels and belongings to a range of beach clubs where you can hire sun loungers & parasols and dine with some extravagance. It offers excellent facilities with public toilets, showers, and three first aid stations with lifeguards on duty from mid-June to mid-September.

The beach is popular with different categories of people, including lonely travellers, relaxation getaway lovers, and seniors, among others. It is suitable for windsurfing and kiteboarding. And it also features a water park in the sea with various inflatable toys. It is an excellent activity for parents and children. Pampelonne Beach’s coast is free for all. And you can find amenities like loungers and umbrellas, beach restaurants, changing rooms, showers, and toilets. Additionally, you can take part in other activities like catamarans or jet skis and sea kayaking.

Pampelonne Beach

Public Vs. Private Areas in Pampelonne Beach

Public vs. Private Areas in Pampelonne Beach is split into different territories and are well-defined. The public area is a 400-meter stretch of sand at the eastern end of the beach. It is free to access, and visitors can bring their own umbrellas and chairs. On the other hand, at the western end of Pampelonne Beach, 24 exclusive and luxurious private beach clubs attract elite clientele. These clubs offer sun loungers, umbrellas, restaurants, bars, and additional services like water sports and beauty treatments. However, there is no clear distinction between public and private areas, and some beach clubs have extended their territory to the public area, creating some confusion among visitors.

The private beach clubs in Pampelonne Beach are renowned for their exclusive clientele and extravagant parties. Moreover, each beach club has its own style, vibe, and menu. Beachgoers can choose from famous establishments like Club 55, Nikki Beach, and Bagatelle, or opt for lesser-known clubs like Tahiti Beach, Les Tamaris, and Key West Beach. Most of these clubs operate from May to October and require pre-booked reservations, especially during peak season. Prices per sun lounger and umbrella vary. But they can range from €50 to €200 per day, and some clubs have minimum spending policies. Overall, private beach clubs provide an unparalleled beach experience of luxury, comfort, and style.

Visiting Pampelonne Beach in Low Season

Visiting Pampelonne Beach in the low season is a great option for those who prefer a more tranquil beach experience. The beach stretches over 5km, offering ample space for visitors even during the busy summer months. The beach is dotted with public areas where visitors can lay down their towels and belongings. There are also beach clubs where visitors can hire sun loungers and parasols. Facilities, including public toilets, showers and first aid stations, are excellent. During low season, visitors can enjoy the beach at its best, with fewer crowds and half-occupied beach chairs.

Facilities at Pampelonne Beach: Parking and Safety

Facilities at Pampelonne Beach are excellent and designed to cater to visitors’ comfort and safety. There are public toilets and showers available, and three first aid stations that operate from mid-June to mid-September. Lifeguards are also on duty during these months to keep visitors safe while they enjoy the beach. The public areas allow visitors to lay down their towels and belongings. While several beach clubs offer a range of facilities such as sun loungers, parasols, and dining options. Parking is available at a 4-5 euros fee at one of the six access points. Visitors can also take a taxi from the town centre to Pampelonne or use the bus service from central Saint Tropez.

Pampelonne Beach

Famous Beach Clubs in Saint Tropez

Saint Tropez is undoubtedly one of the poshest beach party scenes on the French Riviera, with yachts, stars, and gorgeous tanned bodies sprawled on its beaches. Plage Pampelonne is located 15 minutes away from the village of Saint-Tropez. It is renowned for its public space and private beach clubs/restaurants. With a history dating back to 1912, Chez Camille sits at one end of the beach. While Patrice de Colmont’s Club 55, established in 1955, is an invitation-only restaurant and boutique store, that epitomises the ultimate beach chic. Phone reservations for Club 55 are recommended months in advance.

Nikki Beach is an iconic beach club that set up its outpost in St Tropez in 2002. Here, visitors can relish in excellent DJ sets and sip on champagne amongst stylish decor and ambience. With lounge chair prices starting at €35 up to €110, Nikki Beach serves traditional French cuisine, including free-range rotisserie chicken and freshly caught seafood. As the sun begins to set, the mood shifts and themed events take place. Its parties are perfect for anyone seeking a stylish beach experience with one of the most famous names globally.

Bagatelle, a long-standing institution alongside Nikki Beach, boasts a Parisian heritage and breathtaking views of the Mediterranean. This stylish club oozes a relaxed vibe to create a chic vacation atmosphere. Bagatelle’s menu has a Mediterranean influence, with seafood and grilled meat dishes and prices from €40 to €120 for a lounger. An interesting fact is that Bagatelle has Parisian Roots and boasts a fantastic location with stunning views of the Mediterranean.

Club 55: The Most Famous Beach Club on Pampelonne Beach

Club 55 is the most famous beach club on Pampelonne Beach, which has been attracting the rich and famous since its inception in the mid-1950s. Located at one end of the beautiful beach, Club 55 has been inviting travellers for over a century. The club’s philosophy is that the customer is a friend and not a king. The menu offers fresh salads, crudités, grilled steaks, roasted farm chicken, grilled sardines, and other seasonal fish cooked to perfection. Visitors love the warm and welcoming atmosphere of Club 55, and it’s a must-visit for anyone in St. Tropez.

Future of Beach Clubs on the French Riviera

Beach clubs are an integral part of the glamour and charm of the French Riviera. However, their future is uncertain due to a French law that prohibits commercial buildings on public beaches. When their leases run out, authorities are serving demolition notices to many clubs along the Riviera. This law could deal a devastating blow to the beach club industry, affecting not only the A-listers but also local businesses and tourism. It remains to be seen how this will affect Pampelonne Beach and the trendy clubs that line its shores, but it is clear that the future is uncertain.

This law aims to protect the natural beauty of the French coast, but it also threatens to take away a significant part of its charm. The beach clubs are not only hubs of luxury and entertainment but also provide employment opportunities to locals and contribute immensely to the economy of the region. It is therefore imperative that the authorities strike a balance between preservation and development. The future of beach clubs is an important issue, and its impact extends beyond the French Riviera.

The beach clubs on Pampelonne Beach have a rich history and are an integral part of the Saint Tropez experience. From the rustic simplicity of Club 55 to the glamour of Louou Ramatuelle, these clubs have catered to the whims of the jet set for decades. The uncertain future of these clubs raises questions about the future of Saint Tropez and its allure to tourists and A-listers alike. Without these clubs, Saint Tropez may lose some of its charms and may not be able to attract the same demographic of tourists.

Pampelonne Beach

Other Beaches Near Pampelonne Beach

There are several other beaches near Pampelonne Beach. One such beach is Escalet Beach, located on the other side of the Cap Camarat headland. Escalet Beach is a small, secluded beach that is perfect for relaxing and enjoying the natural beauty of the Mediterranean Sea. Another nearby beach is Tahiti Beach, which is known for its turquoise waters and soft, white sand. Tahiti Beach is a favourite among locals and tourists alike and often gets busy during peak season.

Plage de l’Escalet is another beach close to Pampelonne Beach, with its calm and crystal-clear waters, ideal for swimming and snorkelling. The beach is surrounded by pine trees, and there are several hiking trails to explore the area’s natural beauty. Another notable beach close to Pampelonne is Plage des Salins. It has a long stretch of sand, perfect for sunbathing and swimming, and several beach restaurants and bars.

Plage de la Ponche is another beach that is easily accessible from Pampelonne Beach. This small, sandy beach is located in the historic town of Saint-Tropez. Despite its size, it is an ideal spot for spending an afternoon, swimming, people-watching, and enjoying some of the local cuisine from one of the nearby restaurants. Other beaches to explore nearby include Plage de Gigaro, Plage de Sylvabelle, and Plage de Cavalaire.


Overall, Pampelonne Beach in St-Tropez/Ramatuelle is a true gem on the French Riviera and is considered one of the most beautiful beaches in France. Its vast expanse of fine white sand and crystal-clear waters provides a backdrop for visitors to relax and enjoy various activities such as swimming, sunbathing, and water sports. The absence of high-rises, souvenir stalls, and seaside promenades enhances the beach’s rustic and natural beauty. Moreover, the presence of several beach clubs that offer lounge chairs, umbrellas, and exquisite cuisine makes Pampelonne Beach a haven for luxurious beachgoers. With the option for clothing-optional sunbathing and two public beaches, Pampelonne caters to all tastes and preferences. Overall, Pampelonne Beach is a must-visit destination for anyone looking for an unforgettable French Riviera experience.

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